The platform is rolling out a new feature that permits them to cut down on the amount of AI-created content appearing in their streams. This initiative comes as the company disclosed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, driven by recent content generation software.
AI Proliferation Online
It has been noted that nearly 10% of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this content is deemed low-quality AI content, a label for substandard, mass-produced content that is typically illogical or surreal.
Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to informative clips, and we aim to give people the power to see more or less of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network identified as AI-generated. Collectively, over 100 mn pieces of content are uploaded to the app every day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Members will be capable of limit or boost the level of AI-generated videos they see by accessing the “manage topic” option in the application and choosing “AI-generated content”. Other topics that are already be controlled under the setting encompass current affairs, style, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to tag convincing artificially created content, and it prohibits harmful fake videos of celebrities or emergencies. Any believable AI video that is unmarked can be removed under its terms of service.
In addition, the app will henceforth add an “AI-made” watermark to content created with its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This measure is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
The company is additionally launching a $2m awareness program for specialists and groups to produce educational content about ethical AI use. This project will assist charitable organizations dedicated to educating coding and technology.
Moderation Strategy
TikTok has supported its safety measures, amid discussion over proposals to cut jobs for a large number of content moderators in Britain. TikTok is expected to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can shield workers by eliminating the most distressing content prior to it has to be seen by humans. The company reported a significant reduction in disturbing and violent content seen by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable operate efficiently.”
